Early reviews for Marvel’s The Avengers have begun to make their way online, and Mark Ruffalo’s portrayal of Bruce Banner and his big green alter-ego has been met with universal praise. Not long ago, the Huffington Post asked Marvel Studios president Kevin Feige if this might pave the way for Marvel to give The Incredible Hulk “another shot” on the big screen:
“Well, no. This was the other shot. Right? I mean, this was the third appearance of Hulk and everything that we had and were going for, we put in to Hulk’s appearance in Avengers. So, I love that people are saying that and are feeling that way about Hulk, but mission accomplished at this point. And the way we go forward, we’ll see. But it was a long road to get to this point. … But we’ll be very careful about it and deliberate — as we were in how we wanted to bring him back in Avengers.“
But now it seems that the film’s record-breaking box office performance, as well as increased merchandise sales, may tip the scales in favor of another feature-length adventure for the Hulk. In an interview with Forbes, Marvel’s President of Consumer Products Paul Gitter said the company was “pleasantly surprised by the phenomenal response” to the Hulk:
“His sales are up in a major way. We repositioned him from where he was always misunderstood to now depicting him in a more heroic and aspirational manner.”
Gitter went on to say that if the overwhelmingly positive response continues, they would look to “spin him off to a stand-alone program next year,” and then follow up with a big-budget film in 2015.
In addition to this news, Collider has recently confirmed that Ruffalo is signed on for six films, so another Hulk movie certainly makes a lot of sense. Either that, or we’ll see Bruce Banner doing plenty of cameos over the next few years.
As a reminder, The Avengers opens May 4, 2012.